What would social media be without YouTube? It is so crazy to think that five years ago, YouTube barely existed.   Now,  I can search any song I want and watch the music video.  It’s like having my own MTV channel on the computer.  Not to mention the hilarious videos that can be watched.  That sounds really uncool of me, but I am not ashamed to say that I play YouTube on my computer almost every morning while I get ready for school and I am an expert on music videos.  In social situations, when I hear a song, I can expand in detail about what the music video is like all because of YouTube.  Okay, reeling it back in….

YouTube’s tagline is Broadcast Yourself.  This pretty much is how the site operates.  Anyone can set up an account and upload any video.  This has set up another world of YouTube; it is it’s own society or community in some ways.  Celebrities have dance offs in the world of YouTube (Miley Cyrus) and they create videos “battling” each other, people set up vlogs, or video blogs that are personal diaries but in the form of a video, or sit in their rooms alone and let the inner performer come out.  Which is what brings me to my favorite YouTube video of all time, it actually might have been my first video I ever viewed on YouTube, so it’s near and dear to my heart.  That’s right folks, Numa Numa.  Is it weird that I get so much satisfaction over a dude that I don’t know, sitting in front of his computer, clearly during the almost bed-time time of night where his hair is wet from his nighttime shower and the lights are dim because it’s just a bit too late, singing a foreign song with headphones on that he so obviously rehearsed way too much, and made up the weirdest dance moves that if done in front of me at a club, I would be scared but since this awesome combination is displayed on YouTube, I for some reason think it’s perfection.

For PR purposes, I know YouTube can be helpful, but I think that it still has strides to go.  To me, YouTube is more of an entertainment, self-outlet, people talking to a camera website.  Yes, I do think it is a great channel of communication to get your message out to your target audience, but when I want information about a company, I neglect YouTube.  I look to other social media channels first, so maybe the problem is with me, or maybe YouTube needs to get a little more serious.  But then, I think what makes YouTube so awesome is that people of all ages can sit back and watch a funny video anytime.  All I know is…well that Numa Numa still makes me giggle.