I didn’t even know such a thing existed.  Well I mean I kind of did, when you go to a company’s website, sometimes there are press releases uploaded on the website, but that’s such a controlled message: you’re seeing the releases that they only want you to see.  But really a social press release is just a way to keep up with the times.

The way PR used to work (and still does…but not as efficiently) is that the PR practitioner would write a press release and send it to their contacts at the newspapers and magazines and whatever press outlets they wanted their story to show up in.  Nowwww, everything is done on the computer due to speed, efficiency and altogether simplicity.  So therefore the press release had to catch up.  A PR practitioner can send out a news release to Google News, Techmeme and other online news outlet sites and this allows the company to directly let their news reach their publics.

Another bonus to the social press releases, according to an article I read on PBS, you can track the productivity of your news releases.  Downside: people can comment on the press releases when allowed.  And when people can comment, negative remarks are about to stir up which can cause damage to a company’s reputation.  Nevertheless, with a link here, a photo here, a tag here the social new releases are only going to improve along with the technology of course.