Twitter.  Ok so in my Style and Design class my senior year at Auburn University, Robert French made us sign up for Twitter.  this was before any celebrity had Twitter, before tweet was a word and before  this is before there was even an ap for Twitter.  I had no clue what it was and when you’re trying to explain it to someone that doesn’t know what Twitter is-it sounds dumb (just to verify, I am a HUGE Twitter fan and that will be revealed later in this post…) But what is it? A status update in 140 characters or less? Don’t we have facebook status updates for this? What is this @courtbreslin stuff?  I’m confused…

So I signed up for Twitter and didn’t touch it for about a year unless Robert made us tweet.  So then I got it on my phone. And then all my friends got Twitter.  And then I started really liking it.  Now, I follow about 40 people on Twitter, a handful of celebrities and then mostly my friends.  I have protected tweets and I only let me friends follow me.  This is why I like Twitter: I have about 12 really good friends, and instead of calling each other and telling all 12 what we are doing and what we are up to, Twitter kind of takes care of that.  I tweet “Wanna go to the pool?” instead of texting 12 girls and if someone is free to join, they do.

So as a PR practitioner, I use Twitter for all the wrong reason, just for personal use.  I don’t retweet articles or anything intellectual whatsoever.  I do think Twitter is an awesome tool for public relations.  You can send out a micro message that reaches your publics on their phone or computer.  Also, the benefit of trending topics can really help your cause because if you can get a lot of people to retweet your message or tweet about your message, it become a trending topic.

I like Twitter.  In fact, I just tweeted that I finished this blog.  -@Courtbreslin